Store Brand Moms

Our Store Brand Moms blog publishes postings from real moms like you. We know that store brands are just as good as nationally advertised brand-name products, but cost less because they are not promoted with expensive marketing programs. The store brand story highlights the savings that are passed along to smart shopper like us. The best example of this is in the world of baby formula, where all brands, store brands and big name brands, must meet the same FDA regulations. Store Brand Infant Formula, however, costs up to 50 percent less than the advertised brands. Learn more on our website,


The makers of Store Brand Infant Formula have been racking up the awards this year with the recent launch of the new SmarTub™ package. 

Last week, Packaging Machinery Technology magazine awarded Perrigo Nutritionals Packaging Line of the Year for the formula makers’ complete redesign of the classic baby formula tub at its Vermont facility. Listed as one of the World’s Most Innovative Companies by Forbes, Perrigo invested more than $29 million to move from traditional round containers to rectangular plastic containers with mom-friendly features. 

The Store Brand Formula equipment on the line has several new-to-the-industry components and has placed Perrigo ahead of big name brands at the forefront of infant formula packaging.

Similarly, UBM Canon Packaging Group’s inaugural Visionary Awards competition recently paid tribute to Perrigo Nutritionals for its vision and leadership in:

  1. Innovation

  2. Differentiation

  3. Savings

  4. Growth

The Visionary Award recognized the Store Brand Formula SmarTub™ package. In addition, the Vermont infant formula factory received praise for its innovative packaging line featuring one-off equipment with advanced systems for automated on-line quality inspection. 

The key takeaway for moms is this: Store Brand Infant Formulas are now available in one amazing package and the savings are passed along to parents.

Read the whole article at -

It’s no surprise that every new parent on the planet wants the very best for their little bundle of joy, especially when it comes to infant nutrition. But what does that mean for mommy and daddy’s wallets??

As a working mom, I had to begin supplementing with formula, even though I do my best to breastfeed when I am home and pump at work. (For a full insight into my personal story (and struggle) with the first few months of breastfeeding, check out my post Pregnancy Schmegnancy)

At first, supplementing with formula didn’t seem to have an effect on us financially because we had a plethora of free samples and donations from family and friends.

But now those freebies have dwindled down to nada, and we have quickly realized that adding this new expense to the family budget has made quite a difference in our finances. So, unfortunately no more glasses of wine at dinner.

I had never considered looking into any other brand of formula that what we use now, until I was given the opportunity to sample a few store-brand infant formulas from Perrigo Nutritionals.  


Tips from Our “Working Mom” Expert Jill Smokler Hit the Newspapers this Month

Store Brand Formula’s “Working Mom” Expert Jill Smokler is being featured in leading newspapers across the country. Today, Jill’s tips and tricks are featured in the San Francisco Chronicle.

Jill is the New York Times bestselling author of Confessions of A Scary Mommy and Motherhood Comes Naturally (And Other Vicious Lies) and owns the website Her humorous approach to parenting and women’s advice is a welcome reprieve for many moms who want to do the very best for their little bundles of joy. New moms often face a variety of emotions, especially guilt and stress. Jill’s articles help moms relax and cope with the challenges of motherhood and returning to work.

Aside from funny pointers for moms who are reentering the work force, this article discusses a feeding plan for baby. According to a survey conducted online by Harris Interactive, approximately 42 percent of moms returning to work are stressed about how they will feed their baby. Many discover substituting or supplementing breast milk with baby formula can make the transition into a working mom much easier.

And you guessed it: there’s no better value than supplementing breast milk with a store brand formula.

Good luck and enjoy!

Can you believe we are halfway through July already? Today I am going to do FRIDAY’S FIVE, naming five things that I would still like to do by the end of the summer. If you have your own Friday’s Five, be sure to share!

1. Take the kids at least once to Sesame Place (we have had season passes for the last 3 years but this year we decided to try something new… Still want to take them once!

2. Take the kids to Lake Compounce. I am sure they will love it!

3. Stick to our plans to get together once a month with dear friends for our couples nights out!

4. Make some new friends and introduce the kids to other kids their ages in our new neighborhood.

5. Successfully pack and plan for our move with the least amount of stress possible :)

I don’t know about you, but when I was a kid, the weeks really went by much slower than they do these days.  I feel like we just rang in the new year, and now we are more than halfway through the year!  Pretty soon we will be talking about BACK TO SCHOOL!  These days are going TOO fast, I just can’t seem to keep up!

About a week ago our pediatrician called. The message she left sounded sooo upbeat and excited! She wanted to remind us that Jayce had a 4 month well baby check up coming up. I can’t believe that my brand new baby is 3 ½ months and getting ready for more shots. He is too little, I thought. He has already had about 4 vaccinations in his short little life. I have mixed emotions when it comes to the vaccination schedule. By the time he is 2 yrs. old he would have already had about 20 + vaccinations. That is a lot!!!!

Things seem so much different from when I had my 1st son almost 9 years ago. Maybe back them, I was just a young mother and didn’t question much. Now, I think I am a little wiser, definitely a little older (LOL Real Loud). So I tend to pay more attention, I question things that I don’t agree with. Especially, with all the current controversy surrounding vaccines and Autism. I don’t even want to go there…

You have to be your own healthcare advocate. And being Jayce is barely 16 weeks old that makes me his healthcare advocate as well. I found an interesting article about the vaccination schedule.



The boys are at a stage where they are into everything. Things you think they couldn’t possibly reach? They totally can! They not only reach those off limit items, but then they’re off to pull the dogs’ ears and make wooden block and stacking ring soup in the big dog’s water bowl (with a side of Goldfish, of course).

But can I stay upset with them for more than 0.2 seconds? Um, not really. I mean, could you? Just look at this face? The picture of sweetness and innocence and all that is pure and good in the world, right?

Well, sure, but…

Anyone have a guess what he was doing not two seconds before I snapped this photo? No way was he throwing a little mini conniption fit because I wouldn’t let him chew on the digital camera’s USB cord. Nope, not my sweet baby. And he definitely wasn’t involved in a re-enactment of WWE (that we don’t even watch) right in the middle of the living room floor with my two year old. Nope, not my darling honey. And he definitely wasn’t wondering what kind of hairstyle he could create with his lunch in a few minutes. Nope, not my perfect angel.

They say little girls have their daddy’s wrapped around their little fingers. Well, I know these little boys sure have their mommy wrapped around their chubby little baby fingers.

Every morning, during playtime, it’s a zoo here with screaming and crying and laughing and giggling and the sound of hard plastic toys hitting the wall. Most mornings I yearn for naptime so I can rest a bit in the silence. A funny thing happens though. About five minutes into naptime I start to miss the chaos and sometimes I even tiptoe in to give them a little kiss on their noses and see this and I can’t remember all the sour moments, only the sweet.

What kind of mischief do your little ones get into that, although they are being naughty, you just can’t get upset with them?